Malvika Sheth

Avatar BoxHuman | November 28, 2019

BoxHuman Style Icon: Malvika Sheth

We at BoxHuman take time to celebrate humans who are inspiring, helping and bringing light within the world. We do this in order to rebalance some of the negative messages we often hear, see and receive on a daily basis. We met up with one of these amazing style icon individuals…

Hi Malvika, thank you for speaking to us and for being our first female BoxHuman Style Icon. We’re excited to get to know you, so let’s get started. Can you please tell us a little bit about you and what you do?

My name is Malvika, I run Stylebymalvika. I am a digital fashion content creator and writer. Recently, I was named one of the top five up and coming fashion influencers by Pixlee!

I create photo content and write about fashion, beauty, and travel on my website. I also post a few times daily on Instagram, and create fun, fashion-filled YouTube videos and vlogs for my audience.

That’s so cool, thank you for sharing that! As a self-confessed fashion lover can you please tell us all – How and why did you get into fashion and styling – What inspired you to do this?

Fashion and styling are both creative outlets that have been inherently present in my up bringing given my background/culture.

Being and Indian raised in the US, I’ve always felt that both cultures have found a place in my personal style. While I don’t wear Indian clothes on the daily, I am very deeply in touch with my culture and embrace the sensibilities of colour, ornateness, and a value for quality/luxury items…

Having come from a background of pursuing Indian classical dance and having been brought up with knowledge of the culture and it’s values. This has truly contributed to my yearning to be a creative and share my personal take on my passion within the fashion + beauty world. I want individuals who find themselves in two worlds, like me, to have someone to connect to

That’s very inspiring especially the part when you said about wanting people to have someone to connect to. So with knowing that, can you tell me…What is your proudest achievement so far and why?

There are many things that I’m proud of, but the proudest moment has to be when I was named one of the top five up and coming fashion influencers by Pixlee! This for sure has been one of the biggest achievements!

“I hope to empower the driven dreamers of the world to get up, dress up, and never be afraid to go after even their wildest dreams.” – Malvika Sheth

Congratulations Malvika from us @BoxHuman!! Not wanting to change the tone from positive to negative, but knowing that being a public interest figure can have its challenges. Can you please kindly tell us about any hurdles and challenges you faced when starting out, why you think this happened and how you overcame this?

My biggest challenge, which acted as a huge halting point for me and my career, has been getting hacked on Instagram. Given the nature of what I do, a great deal of my business relies heavily on my Instagram, and the day it was hacked, I remember initially, being in total shock and disbelief, and later, feeling like two years of my life–building up a body of quality content and a decently sized audience–had been wasted.

Overcoming this took a lot of resiliency. The next morning, I created a new Instagram account, put up a video explaining what had happened, and prepared myself to start back up from scratch. Meanwhile, I was doing my best to reach out to individuals at Instagram to see if they could help, and after reaching out to about 20 people, one person had a lead that was able to help.

I thank my stars for this every day, but what I have learned, is that persevering and believing in righteousness will always save the day.

So true and some good advice! A lot of people don’t realise how social media plays such an important part in being able to reach people. Many people and companies use it especially for their business, so thank you for highlighting your unfortunate experience and sharing how you overcame it all. 

Okay so moving on, and lightening up the mood…Let’s dive back into your expert fashion knowledge. What do you think the top 5 trends in fashion will be of 2020 and who are your top 5 brands to watch?

Top five fashion/beauty trends: big handbags, black and white looks, blue and brown color pairings, glossy lips and ponytails.

Top five brands to watch: Bottega Veneta, ROTATE Birger Christensen, Emilio Pucci, Khaite and Alexander Wang.

Such brilliant fashion insight! Thank you for that, we really appreciate it. Can we please now ask…What do you think people should learn or take from your own personal story?

Some of my followers, who have been with me along my journey, have described my content as very inspiring and empowering, and have noted that I am one of the most “genuinely passionate fashion bloggers out there.” Further, I have been described as “full of life,” adding “just the right amount of style and comfort in every look” I pull off.

At the end of the day, by sharing my personal story, I hope to empower the driven dreamers of the world to get up, dress up, and never be afraid to go after even their wildest dreams. That is what I stand for, and that is why I feel fashion is so important–it often serves as a means to us feeling empowered.

As with anything, people can have their own preconceptions or misjudgements about something they don’t know. So can you please tell us, what the hardest thing is about running your fashion and styling business and would you encourage other people to do what you do?

There is a lot of clutter out there, so it’s very important to create content that resonates with the people you are trying to reach.

Social media success comes down to being able to seamlessly mix your audience’s highest wants and needs with your innate personal voice. So, if you’re someone that has a unique perspective or viewpoint that you feel isn’t represented, I always say there’s room for more creatives, and encourage those wanting to start a social presence or blog to go for it!

There are immense rewards to doing what you love and being your own boss that you cannot see in a typical 9 to 5 job.

You have incredible style, so it would be great to know what inspires you and your personal style on a daily basis and why?

The key to actually tapping into my creativity is giving myself space away from sitting on the computer and running the business aspects of my job.

Often, instead of sitting on my emails the whole day, I like to set aside half of a day to a day to either just scour Pinterest, or walk around different cities/areas. This allows me to find inspiration for my shots–whether inspiration be color combinations for outfits, or else backdrops/landscapes that I’d like to include in my shots.

A lot of people may not realize this, but a deeper understanding of architecture, and how architecture photographs, is often what makes a photo that much more appealing.

While I am primarily a fashion content creator, and coming up with unique fashion and beauty looks is my main task, I also like to ensure that the angle at which I photograph these looks and the backdrop I photograph these against make for an all-around aesthetic piece of content.

And last but not least… A BoxHuman is an empowered individual. They will not be defined by society’s labels. They show the better qualities of humankind, such as strength, kindness and inspiration. Can you please tell us what makes you a BoxHuman?

I believe it takes a kind person to start a business wherein you are vulnerable daily and a strong person to start a business wherein you inspire people daily.

My hope is that with Stylebymalvika, people find value in my vulnerability, and feel empowered through any fashion inspiration I provide. Personally, as I noticed that I was spending a lot of my time scouring social media for fashion inspiration, I realized I was getting inspired not just creatively, but also was inspired by bloggers’ and content creators’ personal journeys in building their digital empires.

I hope I can be that same person for someone else!